Journal of Database Marketing & Customer Strategy Management - Consumer culture and purchase intenti Top of page THEORETICAL MOTIVATION In this article, two theoretical frameworks – the optimal distinctiveness theory and the social impact theory – have been applied. The optimal distinctiveness theory demonstrates that individuals prefer to join groups, t
Journal of Consumer Marketing : EmeraldInsight Issue(s) available: 182 - from Volume 1 Issue 1, to Volume 32 Issue 2
Journal of Consumer Marketing - Scimago Journal & Country Rank The SJR indicator measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is. Cites per Doc. (2y) measures the scientific impact of an average ar
Journal of Brand Management - The market for luxury brands in China: Insight based on a study of con Original Article Journal of Brand Management advance online publication 10 January 2014; doi: 10.1057/bm.2013.29 The market for luxury brands in China: Insight based on a ... Correspondence: Keith Walley, Department of Food Science and Agri-Food Supply ..
Consumer perceptions of cause related marketing campaigns: Journal of Consumer Marketing: Vol 27, No Purpose – By replicating two seminal studies on cause‐related marketing (CRM) campaigns, this paper aims to investigate the influence of gender and of donation size on consumer perception of firm behavior, consumer attitude to product, consumer goodwill t
Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – M Integrated marketing communication (IMC) is one of the most controversial areas of research, the concept marking a constant progress from the simple coordinating of promotional tools to a complex strategic process. Further to the evolution of modern marke
行銷管理系 - 德明財經科技大學! 一、A級：發表於SSCI及SCI之期刊論文且影響係數分別大於0.3分與0.35分，或本系 .... Journal of the Academy Marketing Science ... Journal of Consumer Marketing.
行銷領域，98學年度績效適用 A-（原ABDC中列為非SSCI/SCI的A/Ｂ級列於ABI期刊，且收於JAMS2008清單者， ... Journal of Marketing Management (ABS 3分, ABDC中B期刊，JAMS08'排19 ) ... International Review of Retail, Distribution & Consumer Research (ABDC/Ｂ級).
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6月管理学热门文章-SSCI收录期刊 - Emerald 中国 2013年7月12日 ... Marketing with Twitter. Author(s): Suzan Burton, Alena Soboleva. Journal: Journal of Consumer Marketing. Subject: Operations, Logistics & ...
